2008 themes and clips
Looking back over the posts from 2008 a couple themes and clips stood out for me - luckily I don’t post very often!
AGENCY INNOVATION
Agency Brand Positioning
“What agency doesn’t promise ’strategic thinking, creative solutions and results’?”too many promises in your positioning statement? solution: pair it down - how do your clients define you, what work defines you, what work do you want to define you in the
Design Thinking + Doing
Crispin Porter + Bogusky (known for making brands famous) makes a bold statement for design and advertising in this month’s creativity mag. The article helps expand the stereotypical definition of ‘design’ with insight from John Winsor and Alex Bogusky.
‘Here’s the old approach,’ says Bogusky. ‘As an agency you’re given a product, then you come up with your consumer research and figure out
read on »Posted at 1pm on 12/31/08 | no comments | Filed Under: Innovation, Branding, Transformation Design, Discovery, Collaboration, Trends, Integrated, Design, Advertising, Digital, Marketing, Strategy
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