Branded Utility (aka Form and Function)

Branded_Utility

I recently ran across 3 things that tie together nicely:
1) The continual push for branded utility and marketing as a service
(a rekindling of my belief that form and function can come together)

2) a cool web application that allows people to highlight text on any HTML web site

3) the thought that Avery (the makers of HiLiters) and the awesomehighlighter should talk

For an example I highlighted a couple

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Feeding your feeds

Feeding your feeds

What do you do when you’ve got too many web accounts with feeds*, and not enough time to keep up? Create a feed for your feeds, of course! and THEN subscribe to your friends’ feeds of their feeds. WOW, right! I’m in this profession called interaction design and strategy and at first sight this concept seems over the top. But, this is the way things are moving

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Posted at 4pm on 05/20/08 | no comments | Filed Under: Innovation, Technology, Interaction Design, Trends, Integrated, Ideas, Digital, Strategy

About

Justin Powell is an interactive strategist for Two West - a transformation design firm in Kansas City and Los Angeles. He is inspired when beautiful design meets technical functionality. His portfolio of work can be found at www.justinpowelldesign.com

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