Branded Utility (aka Form and Function)
I recently ran across 3 things that tie together nicely:
1) The continual push for branded utility and marketing as a service
(a rekindling of my belief that form and function can come together)
2) a cool web application that allows people to highlight text on any HTML web site
3) the thought that Avery (the makers of HiLiters) and the awesomehighlighter should talk
For an example I highlighted a couple
read on »Feeding your feeds
What do you do when you’ve got too many web accounts with feeds*, and not enough time to keep up? Create a feed for your feeds, of course! and THEN subscribe to your friends’ feeds of their feeds. WOW, right! I’m in this profession called interaction design and strategy and at first sight this concept seems over the top. But, this is the way things are moving
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