Full Screen

First: M4
www.nike.com/jumpman23/m4/
Another hit by blast radius for nike.

A collage of illustrations and photos in an interactive 3D environment. Click and drag in the space to really see the dimensional effects. Click “full screen” in the lower right to dive deep into the experience (Full Screen). Full screen mode is where flash player 9 crosses the line between browser experience and desktop experience.

Second: Vision
www.visionstreetwear.com
A full browser site for vision street wear by FL2

Edgy, abstract, punk, and immersive. This site showcases product (shoes) through full browser video with a very different approach.

These two sites offer a glimpse into the future of immersive, experiential sites. For them the future is now. More and more I see full browser / screen flash as the way to go, especially for experiential objectives. Relatively position graphic and navigational elements so that you can really captivate the audience. The monitor and browser already box you in, why draw another box? Utilize the full potential of the browser and connection speeds.