Clever Andy

http://cleverandy.com/

“When you present design concepts to a client there is at least one decent design that’s not chosen. Not that there’s anything wrong with the concept, it’s just not right for that client… but it may be perfect for someone else.”

cleverAndy brings rejected designs back to life by reselling them to their clients. and of course, giving the original designer a cut of the revenue.

3 quick thoughts on cleverAndy:
1. what a great way to capitalize on efforts that would normally go to waste. (in all 3 directions > the client on a tight budget, cleverandy.com, and the original designer)

2. initial business/client objectives really should be submitted with rejected concepts. because, providing a pure aesthetic solution implies that design is a commodity and subject only to client opinion. i know this is true in several instances - but, yikes!

3. could clever andy hitch their wagon onto the sustainability buzz? their concept does save time and energy. i’ve seen the term sustainability used in much lesser conservation efforts.