
TreeSwing iOS App
A mobile application for new and emerging investors featured at SXSW.
I'm founder and designer at Prototype Learn - a design consultancy that uses experience and business prototyping to help companies learn from people as early as possible:
A mobile application for new and emerging investors featured at SXSW.
A lean app framework for a direct-to-consumer investment proposition in the UK market.
A natural language approach to an operational dashboard for financial trade reporting.
A simple and responsive web application.
An early experimental full-screen web experience for Sitek Design.
Digital in-store retail experiences with tracking and reporting solutions.
A Masters of Interaction Design Presentation from the University of Kansas.
The goal of this thesis is to promote and validate the value of simplicity in designing software solutions. It argues that technological momentum (of connected microchip enabled devices and services), business challenges (of finding relevant product/market fit), and human psychology (of ownership and loss aversion) contribute to a problematic complexity in systems and offerings that degrade their value, performance, and user experience. In response, a design approach of prototyping and learning is proposed to systematically reduce complexity and simplify the design of software solutions, thereby increasing their value and overall performance.